Exhibitor Update • April 2010
From Your DMA2010 Exhibits Team

Welcome to the April edition of your DMA2010 Exhibitor Update! These newsletters will include helpful tips along with important show planning information. Please do not reply to this email. Rather, you may contact Gaye Dullaghan at 202.861.2469 or email gdullagh@the-dma.org if you have any questions about the show or your participation.

DMA2010 ANNOUNCES LINEUP OF VIRTUOSO KEYNOTES

International Luminaries and Interactive Innovators: Think BIG.
Big names, big ideas, big pictures, and big payoffs. Avatar. Google. Sephora. Twitter. DMA2010 brings you a powerhouse lineup of keynotes that will excite and inspire you. Don’t miss these riveting stories of innovation, expertise, daring and determination! The DMA2010 has recently announced the impressive keynote lineup, including James Cameron, Director of the film Avatar; Jacques Levy, Global Chairman and CEO of Sephora Worldwide, and Jack Dorsey, co-founder of Twitter. Check out the full list of keynote speakers online!

EXHIBIT HALL SCHEDULE

With many of you starting to make travel plans for staff working your booth, please make a note of the exhibit hours for DMA2010.

Plus there will be traffic-building events in the exhibit hall including the Passport to Prizes drawings. Listed below are the dedicated exhibit hall hours – 5+ hours when no conference sessions or other conference functions will take place.

PRIVATE EXHIBITOR EVENTS

There are many opportunities during DMA2010 to “mix and meet” with conference attendees – on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host private events, whether these are small meetings with customers or receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.

With this in mind, DMA does have a policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict and/or compete with the official conference program and will not release space at the official conference hotels for that purpose.

DMA makes available Exhibitor Meeting Rooms on the show floor for exhibitors to meet with customers on show days. If you are interested in reserving an Exhibitor Meeting Room, please complete the request form and return to us. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

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DMA2010 HOUSING

You will find detailed information on hotels posted on the Hotel/Travel page of the DMA2010 site – www.dma2010.org. From this site you may make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA2010 block.

Rates are flat for Single/Double unless otherwise noted. Rates do not include hotel tax of (currently, the average rate is 15.5%) or applicable surcharges; subject to change.

Make your hotel reservations by Wednesday, September 8, 2010 to secure the special Conference
hotel rate.

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REGISTRATION

Exhibitor Registration is now open for DMA2010. The link is located under the Registration tab on the DMA2010 web site – www.dma2010.org. Click on the link to Exhibitor Registration.

CSI, our registration vendor, has sent emails out to the primary contact at each exhibiting company with the username and your specific password for online badge registration. If you wish to have each of your booth staff register themselves, please provide them with the assigned username and password for your company:

Through the online registration system exhibitors have the ability to:

• Add new registrations
• Check to see who is already registered from their company
• Make corrections, changes and/or cancellations to existing registrations

REMINDER! Your space application confirms your company as an exhibitor in DMA2010. Badge registration for staff is a separate process.

• For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges at $850 Member / $1099 Nonmember. Exhibitors who have purchased the Turnkey Booth Package receive 2 complimentary and 1 paid Exhibitor badges at $850 Member / $1099 Nonmember. If you have additional staff attending just to work as booth personnel, you may register these individuals for an “Exhibitor Hall Only” badge at $150 per person. There is no limit on the number of Exhibitor Hall Only badges.
  
  
• Not sure what your badge entitles you to? Click here for a handy reference.
  
  
• All badges will be available for pick up at the Exhibitor Registration Counter at the South Lobby of the Moscone Center.

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MyDMA2010

We are excited to again offer the MyDMA2010 online community for this year’s event. MyDMA2010 lets you connect online – before the show – with the people in the DMA2010 community who hold the answers to your specific questions. MyDMA2010 gathers people, products, and knowledge based on why you tell it you need them. Now you have a reason to connect in advance and schedule meetings for the show. MyDMA2010 sifts the entire community of the DMA2010 registrants for you. You connect with the click of a button to those who answer the question "why?"

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MyDMA365 EXHIBITOR MICROSITE

The MyDMA365 Exhibitor Microsite is a premium listing on MyDMA2010 that provides you with greater online exposure and ensures visitors to DMA2010 and the show web site can search, learn more about your products and services, and request information from you all year long. Video-enabled so qualified buyers may see video of your products, services and other relevant news. MyDMA365 allows you to stay in the minds of your best customers and prospects throughout the year.

The cost for this upgraded listing is $495. To sign up – or if you have any questions – please contact Gaye Dullaghan at gdullagh@the-dma.org or call 202.861.2469.

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PROMOTE YOUR DMA2010 PARTICIPATION

Start promoting your DMA2010 participation with these quick and easy links:

• "Exhibitor Badge": Let your customers – and prospects – know that you will be exhibiting at DMA2010 this October by adding an “Exhibitor Badge” to your email signature and your company’s web site.
  
  
• DMA2010 banner ads on your web site: Does your home page list upcoming events that your company is part of? This is a simple but effective way to let current and potential customers know that your company is exhibiting at DMA2010. By adding a link to the DMA2010 web site, they simply “click” to find out more details on the show.

Details on downloading these free promotional tools will be included in next month's Exhibitor Update. We'll also post these on the Exhibitor Resources page of the DMA2010 web site.

Tradeshow industry research shows that sponsorships increase booth traffic by 104%. DMA2010 offers a variety of sponsorships at all price levels. Some of the sponsorships available include networking events such as receptions, exhibit hall breaks, hotel room drops, tote inserts, education track sponsorships and Passport to Prizes. We can work with you to determine which sponsorship best ties into your DMA2010 objectives.

Click here for a complete listing of DMA2010 sponsorship opportunities. For more information on sponsorships and directory ads, contact Donna LoPorto at 303.543.1164 or email dloporto@the-dma.org or Jon Price at 720.221.7225 or email jprice@the-dma.org.

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EXHIBITOR SERVICE KIT

Freeman is the general services contractor for DMA2010 and the online service kit will be available in June. Your kit will include details on shipping materials, ordering electrical and Internet services, labor guidelines and general show information.

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DATES TO REMEMBER

Please mark your calendars with the following important deadlines and dates:

• Final payments are due June 10, 2010. Invoices will be sent mid-April.
  
  
• Exhibitor listing updates for inclusion in the Conference Directory: August 5, 2010. Information will be sent shortly with details on how to update your listing on the DMA2010 web site.
  
  
• Pre-Show Attendee List will be available after August 26, 2010. List orders will be processed using the TrafficMax List rental service from CSI. Information on ordering the list will be available through your online registration login and also included in the online service kit.
  
  
• Reserve your hotel rooms for DMA2010 by September 8, 2010, to receive the guaranteed
  Conference rates.
  
  
• Advance registration will close October 1, 2010.
  
  
• Exhibitor move-in officially begins on Thursday, October 7, 2010. A target move-in schedule will be included in the online service kit. All exhibits are to be set by 6:00pm on Saturday, October 9, 2010.

For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at
202-861-2469 or email gdullagh@the-dma.org.

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