| PLEASE NOTE: The deadline for updating your listing for the Show Directory was August 4, 2010. Changes made after August 4, 2010 will appear in your online listing only. Please contact Gaye Dullaghan at 202-861-2469 or e-mail gdullagh@the-dma.org if you have any questions about your listing.
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Preferred Exhibit Hall Passes Preferred Exhibit Hall Passes will start going in the mail later this month. These Preferred Hall Passes may be used to invite clients and/or prospects to attend the Exhibition. Preferred Hall Passes also include admittance to conference Keynote Speakers. Use the passes to promote your participation and give your current and prospective customers a reason to attend DMA2010 – and, more importantly, stop by your booth.
Important Reminders:
- Only those exhibitors who have booked all their hotel rooms through the DMA Housing Bureau are eligible to receive these passes.
- VIP Passes are NOT valid for Exhibitor Personnel.
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MyDMA365 Exhibitor Microsite The MyDMA365 Exhibitor Microsite is a premium listing on MyDMA2010 that provides you with greater online exposure and ensures visitors to DMA2010 and the show web site can search, learn more about your products and services, and request information from you all year long. Video-enabled so qualified buyers may see video of your products, services and other relevant news. MyDMA365 extends DMA2010 to f your best customers and prospects throughout the year.
The cost for this upgraded listing is $495. To sign up – or if you have any questions – please contact Mike Cieslak at mcieslak@threestage.com or call 410.402.1061.
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Pre-Show Attendee List Exhibitors may begin to purchase the pre-show attendee list after August 26th using TrafficMax, the list rental service from CSI, the official registration company for DMA2010. TrafficMax List Rental Services, an online, self-serve system, allows you to target pre-show mailings, and in turn ensures that you will see the key people at your booth. For as little as $350.00, TrafficMaxcan offer:
- Targeted list generation – customize your list to identify buyers by industry segment, demographic profile, or geographic area. Once you’ve defined your criteria, your mailing list is e-mailed to you within seconds.
- Label Printing – view and print 5160 Avery mailing labels in PDF for the list you select.
You will find the link to TrafficMax on your ‘Dashboard’ – the landing page of your company’s online Exhibitor Registration.
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Lead Retrieval Services CSI, our DMA2010 registration company, also offers lead management tools designed to help exhibitors connect with DMA2010 attendees at the show – and beyond – to make the most of your exhibit investment.
On-site: CompuLEAD lead retrieval products help you quickly and effectively capture and qualify sales leads on the show floor. The CompuLEAD Desktop II is a convenient and reliable tool for recording and managing your leads. Leads are provided in printed form as well as in an electronic format! The CompuLEAD Mobile is a lightweight, hand-held device that requires no electricity (ideal for those exhibitors who do not have an electrical drop in their booths). And, the CompuLEAD Desktop Pro allows automatic transfer of sales lead information to your computer, real-time editing, unlimited note-taking, qualifiers, and survey questions.
Post-show:BuyerConnect allows you to quickly and easily follow up on the sales leads you capture at the show. It allows you to:
- Manage your leads through the Internet
- View, sort, and print your leads
- Print your leads onto mailing labels
Make the most of your investment in exhibiting at DMA2010, and turn your leads into sales!
For more information on CSI’s products and services visit www.compusystems.com/order. The CompuLEAD information is also linked to your ‘Dashboard’, the landing page of your online DMA2010 registration. You may also refer to the CSI Lead Management information and order form in the online service kit under the Facility & Other Contractors section.
To learn more about these products and services, contact a CSI product specialist at 708.786.5565.
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Exhibitor Service Kit
The DMA2010 Exhibitor Service Kit is available online.
DMA2010 Service Kit Exhibitors may also access the kit from the Exhibitor Resources page of the DMA2010 web site – www.dma2010.org.
Please bookmark this page for easy access to information on all show services. The online service kit your ‘one-stop shopping’ site for information and order forms for all your show services.
You may easily navigate though the online kit by using the tabs located at the
top of the screen:
- Show Information: A quick reference page that included a link to Freeman’s Quick Facts, a list of all key Freeman deadlines and Show Contacts information.
- Order Products & Services:: A direct link to online ordering, plus Freeman’s ‘Ordering Wizard’ that will guide you through the process.
- Forms & Brochures: This page includes the following sections:
- Show Management (DMA) Information
- Freeman Services: A complete list of brochures and order forms for all Freeman services.
- Other Vendors & Facility Forms: You’ll find information and order forms from all official DMA2010 vendor partners under this section – CompuLEAD (lead retrieval), computer and A/V rental, floral, photography, in-booth catering.
Exhibitors will need to create an account with Freeman Online (if you do not have an account already) before downloading order forms or placing orders. This applies to ALL order forms, not just Freeman services. There are instructions on the home page of the kit to create your account. If you do not want to place show orders online, you may print out any necessary order forms, complete these and send via fax or mail for processing.
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DMA2010 Housing
DMA2010 has partnered with onPeak to provide the DMA2010 Travel Desk. Through the Travel Desk you receive:
- The lowest rate available at our official hotel over the dates of the event.
- A Best Rate Pledge to continually monitor and guarantee your savings.
- Flexible management of bookings, especially for groups.
- Flight, car and eConcierge bookings for your convenience.
You will find detailed information on hotels posted on the Hotel/Travel page of the DMA2010 site – www.dma2010.org. From this site you may make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA2010 block.
| San Francisco Marriott: |
$269 |
| Hilton San Francisco: |
$249 |
| Fairmont Hotel San Francisco: |
$229 |
| Grand Hyatt: |
$239 |
| Intercontinental San Francisco: |
$269 |
| Palace Hotel: |
$255 |
| Parc 55: |
$229 |
| Westin Market Street: |
$259 |
| Westin St. Francis: |
$245 |
| W Hotel: |
$269 |
Rates are flat for Single/Double unless otherwise noted. Rates do not include hotel tax of (currently, the average rate is 15.5%) or applicable surcharges; subject to change.
Make your hotel reservations by Wednesday, September 8, 2010 to secure the special Conference
hotel rate.
WARNING: Hotel Scams
DMA wishes to warn all of our exhibitors and delegates attending this year’s event DMA2010 has an exclusive partnership with onPeak, industry experts for arranging event housing and travel. If you are contacted by other companies regarding hotel/travel for DMA2010, note that these are not authorized vendors and in your best interest, show management advises only using official vendors for making your arrangements.
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Registration
Your space application confirms your company as an exhibitor in DMA2010. Badge registration for staff is a separate process. Exhibitor Registration for DMA2010 is available online. The link is located under the Registration tab on the DMA2010 web site – www.dma2010.org. Click on the link to Exhibitor Registration.
CSI, our registration vendor, has sent emails out to the primary contact at each exhibiting company with the username and your specific password for online badge registration. If you wish to have each of your booth staff register themselves, please provide them with the assigned username and password for your company:
| |
Username:
Password:
|
DMA
***** |
Through the online registration system exhibitors have the ability to:
- Add new registrations
- Check to see is already registered from their company
- Make corrections, changes and/or cancellations to existing registrations
Exhibitor Badges:
- For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges at $850 Member / $1099 Nonmember. If you have additional staff attending just to work as booth personnel, you may register these individuals for an “Exhibitor Hall Only” badge at $150 per person. There is no limit on the number of Exhibitor Hall Only badges.
- Not sure what your badge entitles you to? Click here for a handy reference.
- All badges will be available for pick up at the Exhibitor Registration Counter at the South Lobby of the Moscone Center.
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DMA2010 Promotional Opportunities
DMA2010 is less than 2 months away! What pre-show promotions have you planned? Tradeshow industry research continues to reinforce the importance of promoting your participation in advance of the show. Your pre-show efforts are what drive interest in your company and, more importantly, buyer traffic to your booth. If you’re looking for some ideas, there are many advertising and promotional opportunities exclusively available to DMA2010 exhibitors.
The following list should help you get started – but I encourage you to get creative within your own team.
- Preferred Exhibit Hall Passes*: Use your Preferred Exhibit Hall Passes to invite key customers and prospects to walk the exhibit floor. Admittance to the exhibit hall with the Preferred Hall Pass is just $30 – and is valid for all 3 days of the Exhibition. Preferred Hall Passes also include the added value of admittance to the Keynote Speakers beginning with the Monday General Session.
- DMA2010 Show Logo & Web Promotions: On the Exhibitor Resources page of the DMA2010 web site – www.dma2010.org – you’ll find graphic files available for download of the DMA2010 show logo plus a DMA2010 web banner and a DMA2010 ’Exhibitor’ badge to add to your email signature or home page.
- Pre-show Attendee List: Did you know? Trade show industry research finds that over 76% of show attendees have a pre-conceived “Buying Agenda” prior to a show. Add to this statistic: attendees at trade shows visit between 9.6% and 21.4% of their “target exhibits”. If you want to make sure you’re on your customer’s – and prospective customer’s – ‘must see’ list, you’ll want to rent the pre-show attendee list for your promotional efforts. Please see the ‘Pre-Show Attendee List’ and TrafficMax details in this Update.
- Company listing on the DMA2010 web site – www.dma2010.org: Conference registrants and prospective attendees can search the exhibitor listings by company, keyword or product category for companies that offer the types of products/services they’re looking for at the show. Be sure your company listing is current and complete.
- Sponsorship Opportunities: There’s no doubt about it...Sponsorships increase booth traffic – period. DMA2010 offers a variety of sponsorships at all price levels. Some of the sponsorships still available include networking events such as receptions, exhibit hall breaks, hotel room drops, tote inserts and signage inside and outside the Moscone Center. We can work with you to determine which sponsorship best ties into your DMA2010 objectives.
For more information on sponsorships, contact Donna LoPorto at 303.543.1164 or dloporto@the-dma.org. or Kaitlyn Kim at 212-768-7277 x1460or email kkim@the-dma.org.
*Exhibitors must book all their hotel rooms through the DMA Housing Bureau to be eligible to receive
Preferred Exhibit Hall Passes.
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Exhibit Hall Schedule Please note the exhibit hours for DMA2010 before confirming travel plans for booth staff. As a reminder, the exhibit hall is open on Tuesday until 5:00pm and all booths are to remain intact and staffed.
| Sunday, Oct. 10 |
3:00pm -- 5:30pm |
| Monday, Oct. 11 |
10:00am -- 5:00pm |
| Tuesday, Oct. 12 |
10:00am -- 5:00pm |
The only official evening event during DMA2010 is Tuesday’s ECHO Awards Gala which offers exhibitors the opportunity to schedule evening networking events with customers on Sunday and Monday.
Plus there will be traffic-building events in the exhibit hall including the Passport to Prizes drawings. Listed below are the dedicated exhibit hall hours – 5+ hours when no conference sessions or other conference functions will take place.
Sunday, Oct. 10
Opening Reception in the Exhibit Hall
|
3:00pm -- 5:30pm |
Monday, Oct. 11
Lunch in the Exhibit Hall
Reception in the Exhibit Hall
|
12:15pm-1:30pm
4:00pm-5:00pm |
Tuesday, Oct. 12
Energy Break in the Exhibit Hall |
3:00pm-4:00pm |
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REMINDER! Private Exhibitor Events There are many opportunities during DMA2010 to “mix and meet” with conference attendees – on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host private events, whether these are small meetings with customers or receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.
With this in mind, DMA does have a policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict and/or compete with the official conference program and will not release space at the official conference hotels for that purpose.
| Official conference hours are: |
|
| Sunday, Oct. 10 |
3:00pm -- 5:30pm |
| Monday, Oct. 11 |
8:30am -- 5:00pm |
| Tuesday, Oct. 12 |
8:45am -- 5:00pm |
| Wednesday, Oct. 13 |
8:45am -- 12:15pm |
Exhibitor Meeting Rooms are available on the show floor for exhibitors to meet with customers on show days. Click here for the request form, plus you’ll find the form included in the online service kit. These rooms are available on a first-come, first-serve basis.
Thank you in advance for your understanding and cooperation.
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DMA2011 Space Selection
Planning for DMA2011 is already underway! DMA2011 is scheduled for October 1-6, 2011, at the Boston Convention & Exhibition Center in Boston, MA. We will begin space selection while at DMA2010 in San Francisco on Monday, October 11th.
Space selection will be held during DMA2010 this October as follows:
- Monday, October 11th: Confirmed DMA2010 exhibitors only may select space for DMA2011, following priority point order.
- Tuesday, October 12th: All other companies with active priority points may select space for DMA2011, following priority point order.
Exhibitors accrue priority points for each Annual Conference as follows:
- 2 participation points
- 1 point for every 100 square feet of contracted space
- DMA Members receive an additional 5 points
As an added incentive to book hotel rooms through DMA, exhibitors who do so receive a 10% bonus on their total priority points. Also, DMEF Priority Points are awarded based on individuals from exhibiting companies who contribute to DMEF during the year.
Priority Space Selection packets will be mailed mid-September and will include the DMA2011 Space Application, Exhibitor Terms & Conditions, Exhibit Hall Floor Plan, the priority point schedule and a list of all active companies with priority points.
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Dates to Remember
Please mark your calendars with the following important deadlines and dates:
| June 10, 2010 |
Final Booth Payment Deadline |
| August 4, 2010 |
Directory Listing Deadline |
| August 26, 2010 |
Pre-Show List Rental available via TrafficMax |
| August 27, 2010 |
CompuLead Lead Retrieval – Early Bird Discount |
| September 5, 2010 |
Paid Exhibitor Badge Registration Cancellation |
| September 7, 2010 |
Non-Official Contractor Notification Deadline |
| September 7, 2010 |
Freeman Warehouse Shipment Opens |
| September 8, 2010 |
Housing Reservation Cut-Off |
| September 22, 2010 |
Freeman Advance Discount Deadline [includes Electrical Orders] |
| September 27, 2010 |
SmartCity Discount Deadline [Telephone & Internet] |
| September 29, 2010 |
Advance Warehouse Shipment Deadline |
| September 30, 2010 |
A/V and Computer Rental Discount Deadline |
| October 1, 2010 |
Advance Registration Deadline |
| October 1, 2010 |
CompuLead Lead Retrieval – Advanced Discount Deadline |
| October 7-9, 2010 |
Exhibitor Move-In* |
| October 9-10, 2010 |
Pre-Conference Weekend Program |
| October 10-12, 2010 |
Exhibition Dates |
| October 10-13, 2010 |
Conference Dates |
| October 12-13, 2010 |
Exhibitor Move-Out |
| October 13-14, 2010 |
Post-Conference Program |
* All exhibits are to be set by 6:00pm on Saturday, October 9, 2010.
For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202-861-2469 or email gdullagh@the-dma.org. back to top... |
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