Exhibitor Update • June 2010
From Your DMA2010 Exhibits Team

2010 DMA INNOVATION AWARDS

You and your team put long hours and a lot of hard work into developing the products and services that not only help your customers stay ahead in the dynamic world of marketing, but also set a benchmark for your competition to live up to.

Isn’t it time you are all recognized for your efforts?

The 2010 DMA Innovation Awards committee is searching for top trendsetters and trailblazers to be recognized this fall at DMA2010 in San Francisco. Think you have what it takes? Enter your product and/or service by July 10, 2010 to secure your chance for some recognition and respect.

With a 2010 DMA Innovation award, you’ll not only receive endorsement from the marketing community but you’ll also:

• Create new  PR and promotional opportunities for your business
• Motivate your team and establish corporate pride
• Distinguish yourself from your competitors
• Enhance and advance your brand
  
  

The deadline to submit entries has been extended to July 10, 2010. Visit our website today for more information. If you have any questions, please contact Barbara Parker at bparker@the-dma.org or 212.790.1450.

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EXHIBITOR SERVICE MANUAL

The DMA2010 Exhibitor Service Manual is scheduled to go live online by the end of the month. Freeman will send an email notice to all exhibitors with the link to the kit once it is posted. You will also find the link on the Exhibitor Resources page of the DMA2010 web site – www.dma2010.org.

Please bookmark this page for easy access to information on all show services. The online service kit is your ‘one-stop shopping’ site for information and order forms for all your show services. If your company does not already have an online account on the Freeman web site, exhibitors may create their individual account by following the instructions provided on the site.

You may easily navigate though the online kit by using the tabs located
at the top of the screen:

• Show Information: A quick reference page that included a link to Freeman’s Quick Facts, a list of all key Freeman deadlines and Show Contacts information.
• Order Products & Services: A direct link to online ordering, plus Freeman’s ‘Ordering Wizard’ that will guide you through the process.
• Forms & Brochures: This page includes the following sections:

• Show Management (DMA) Information
• Freeman Services: A complete list of brochures and order forms for all Freeman services.
• Other Vendors & Facility Forms: You’ll find information and order forms from all official DMA2010 vendor partners under this section – CompuLEAD (lead retrieval), computer and A/V rental, floral, photography, in-booth catering.

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DMA2010 HOUSING

• The lowest rate available at our official hotels over the dates of the event.
• A Best Rate Pledge to continually monitor and guarantee your savings.
• Flexible management of bookings, especially for groups.
• Flight, car and eConcierge bookings for your convenience.

You will find detailed information on hotels posted on the Hotel/Travel page of the DMA2010 site – www.dma2010.org. From this site you may make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA2010 block.

Rates are flat for Single/Double unless otherwise noted. Rates do not include hotel tax of (currently, the average rate is 15.5%) or applicable surcharges; subject to change.

Make your hotel reservations by Wednesday, September 8, 2010 to secure the special
Conference hotel rate.

Warning: Hotel Scams
DMA wishes to warn all of our exhibitors and delegates attending this year’s event that DMA2010 has an exclusive partnership with onPeak, industry experts for arranging event housing and travel. If you are contacted by other companies regarding hotel/travel for DMA2010, note that these are not authorized vendors and in your best interest, show management advises only using official vendors for making your arrangements.

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REGISTRATION

Exhibitor Registration is now open for DMA2010. The link is located under the Registration tab on the DMA2010 web site – www.dma2010.org. Click on the link to Exhibitor Registration.

CSI, our registration vendor, has sent emails out to the primary contact at each exhibiting company with the username and your specific password for online badge registration. If you wish to have each of your booth staff register themselves, please provide them with the assigned username and password for your company:

Through the online registration system exhibitors have the ability to:

• Add new registrations
• Check to see who is already registered from their company
• Make corrections, changes and/or cancellations to existing registrations

REMINDER! Your space application confirms your company as an exhibitor in DMA2010. Badge registration for staff is a separate process.

• For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges at $850 Member / $1099 Nonmember. If you have additional staff attending just to work as booth personnel, you may register these individuals for an “Exhibitor Hall Only” badge at $150 per person. There is no limit on the number of Exhibitor Hall Only badges.
  
  
• Not sure what your badge entitles you to? Click here for a handy reference.

• All badges will be available for pick up at the Exhibitor Registration Counter at the South Lobby of the Moscone Center.

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MyDMA2010 and SHOW DIRECTORY LISTING

Your FREE MyDMA2010 Exhibitor Portal will launch the week of June 28, 2010. From this site you may enter your company description, product information and export interest data online. The Exhibitor Portal Setup Wizard is your official online exhibitor interface for DMA2010 and into the MyDMA2010 online community of registrants planning to attend the event.

Registrants will be finding and planning visits with your company at DMA2010 using their own personalized web portals issued to them. Every registrant receives a MyDMA2010 portal, which displays your company and product information in the search results, lets registrants place you on their personalized Event Plans and literally draws them a map to your booth. You can see how important it is that your information be complete and accurate.

Look for a follow up from Three Stage Media (formerly BDMetrics), our vendor partner for the MyDMA2010 online community, with details and specifics on logging into your portal. Company information you provide will be used for your listing in the Show Directory distributed to conference attendees at the show.

The deadline for updating your listing for the Show Directory is August 4, 2010. Changes made after August 4, 2010 will appear in your online listing only. Please contact Gaye Dullaghan at 202-861-2469 or e-mail gdullagh@the-dma.org if you have any questions about your listing.

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MyDMA365 EXHIBITOR MICROSITE

The cost for this upgraded listing is $495. To sign up – or if you have any questions – please contact Steve Raymond at (410) 402-1061 or email:SRaymond@bdmetrics.com.

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EXHIBIT HALL SCHEDULE

The only official evening event during DMA2010 is Tuesday’s ECHO Awards Gala which offers exhibitors the opportunity to schedule evening networking events with customers on Sunday and Monday.

Plus there will be traffic-building events in the exhibit hall including the Passport to Prizes drawings. Listed below are the dedicated exhibit hall hours – 5+ hours when no conference sessions or other conference functions will take place.

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REMINDER! PRIVATE EXHIBITOR EVENTS

With this in mind, DMA does have a policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict and/or compete with the official conference program and will not release space at the official conference hotels for that purpose.

DMA makes available Exhibitor Meeting Rooms on the show floor for exhibitors to meet with customers on show days. Click here for the request form. This form will also be in the online service kit. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

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DATES TO REMEMBER

Please mark your calendars with the following important deadlines and dates:

• Final payments were due June 10, 2010.
  
  
• DMA 2010 Innovation Awards: Submission deadline extended to July 10, 2010.
  
  
• Exhibitor listing updates for inclusion in the Conference Directory: August 5, 2010. Information will be sent shortly with details on how to update your listing on the DMA2010 web site.
  
  
• Pre-Show Attendee List will be available after August 26, 2010. List orders will be processed using the TrafficMax List rental service from CSI. Information on ordering the list will be available through your online registration login and also included in the online service kit.
  
  
• Reserve your hotel rooms for DMA2010 by September 8, 2010, to receive the guaranteed
  Conference rates.
  
  
• Advance registration will close October 1, 2010.
  
  
• Exhibitor move-in officially begins on Thursday, October 7, 2010. A target move-in schedule will be included in the online service kit. All exhibits are to be set by 6:00pm on Saturday, October 9, 2010.

For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202-861-2469 or email gdullagh@the-dma.org.

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