Nonprofit Day
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Monday, October 11
DMA2010 Nonprofit Day focuses on issues most important, but not limited to nonprofit marketers. In addition to the education sessions, Nonprofit Day participants may also visit the extensive exhibit hall floor and general session events. Separate registration is required to attend.
Leveraging Emerging Channels: How the American Red Cross Turned Compassion Into Action with Text Haiti
Interested in learning how to effectively incorporate mobile and text into your integrated marketing plans? Hear first hand how the American Red Cross used the mobile channel to galvanize its Haiti Relief efforts. More than $32 million was raised from $10 donations in six weeks, primarily from new supporters and with a mix of social and traditional media. With only 160 characters for each text reply, come see how the Red Cross made Text “Haiti” to 90999 the channel of choice for a younger generation and a catalyst for change within its own organization.
Learning Points:
- What are the key success factors for a mobile campaign?
- Why are texting and mobile changing the rules of the game?
- How should you effectively integrate social media, online, and offline channels?
- What is the right ROI for a mobile text campaign?
Speaker: Peggy Dyer, Chief Marketing Officer, American Red Cross
Social Media Cause Marketing
For both brands and nonprofit causes, social media offers a tremendous opportunity to launch cause marketing campaigns which engage passionate individuals who are eager to change the world. Learn how America’s leading nonprofits are partnering with companies like Snickers and Target to turn corporate philanthropy into effective cause marketing. Matt Mahan, Nonprofit Director of Causes/Facebook, will explain why social media and cause marketing belong together.
Speaker: Matt Mahan, Nonprofit Director of Causes/Facebook
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