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ECHO SPOTLIGHT TUESDAY, OCTOBER 12 Get yourself in the mood for the International ECHO Awards by submerging yourself in a full day of award-winning case studies and unique programs leading up to the ECHO Awards Gala. Learn about the most successful direct, digital and integrated campaigns of the year, with case studies showcasing the best examples of successful marketing and forward thinking, and take a deep dive into campaigns that have creatively produced outstanding ROI. ECHO Award winners and judges will lead you through topics focusing on forward-thinking strategy and current trends in creative tactics. And once you’re in the mood, put on your party clothes and join us later at the Gala to honor those who have embodied all that ECHO stands for – leadership and excellence in response marketing. 11:30 a.m. – 12:15 a.m. Planning To Win: A Discussion of Strategic Innovation Revealed in the 2010 ECHO Awards ECHO Award winning campaigns are more than just pretty looks. They represent the epitome of strategic thinking in our industry. This panel session will comment on the strategic trends revealed by the 2010 winning entries, and discuss how forward thinking will drive results in the years to come. Facilitator: Bob Knorpp 2:00 p.m. – 3:00 p.m. Creatively Superior: A Discussion of Creative Trends Revealed in the 2010 ECHO Awards ECHO Award winning creative is unusual because it is just as much the realization of actionable ideas as it is a celebration of art and copy. Join us as this panel of creative leaders takes a look at trends in creative tactics, and how winning ideas are transcending the mailer and ad to get the results. Facilitator: Bob Knorpp
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