Creative Strategies & Execution
Wednesday, October 13
Part I- 1:45pm-4:00pm
Thursday, October 14
Part II- 9:30am-11:30am
Part III- 12:45pm-2:00pm
Part I: It’s All About Customer Acquisition
Your biggest challenge is starting relationships with customers. And while old-school thinkers believe that the offer and format are all that’s needed, history – including the DMA ECHO Award winners — proves that smart, strategic creative is an essential key to your success. No longer is the creative ‘wrist’ alone going to get you the customers you need! In this session you’ll see examples of what works in creative for direct mail, marketing online, in print, and even in new media. Workshop section: How are you acquiring your customers? Take advantage of optional critique; then team up with classmates to brainstorm on and share new creative strategies you’ll use to get new customers.
Speakers:
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Nancy Harhut , Chief Creative Officer, The Wilde Agency |
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Carol Worthington-Levy, Partner, Creative Service, LENSER |
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Carlos Perez, President and Creative Director, Perezworks |
Part II: Building and Cultivating Relationships
Most companies spend all their resources and energy in customer acquisition. Yet the most profitable opportunities are in building longer relationships and lifetime value. Now that you have customers, what can you do to keep them? Learn about what both small and large companies do to keep customers and expand customer relationships. Workshop section: Examine your own customer relationships and work with a team to plan better ways to increase their lifetime value.
Speakers:
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Carol Worthington-Levy, Partner, Creative Service, LENSER |
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Carlos Perez, President and Creative Director, Perezworks |
Part III: The Power of the Multichannel Campaign
This segment will show multichannel campaigns that do it all – acquire great customers and keep them coming back to you for more. You’ll find how many different kinds of approaches it takes to keep you on your customers’ radars, and how focused a campaign can and should be. You’ll also have a chance to use what you’ve learned so far to develop and share your own multichannel campaign strategy.
Speakers:
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Carol Worthington-Levy, Partner, Creative Service, LENSER |
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Carlos Perez, President and Creative Director, Perezworks |
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Session Tracks
