DMA2010 Conference & Exhibition - Search Engine Marketing

POST-CONFERENCE INTENSIVE: SEARCH ENGINE MARKETING

Wednesday, October 13
Part I- 1:45pm-4:00pm

Thursday, October 14
Part II- 9:30am-11:30am
Part III- 12:45pm-2:00pm

Wednesday, October 13

1:45 PM-4:00 PM

Part I: State of Search Marketing
Gain an understanding of where search marketing stands in the industry and where it is headed in the future so that you can fit this strategy into your marketing plan and budget. Learn the fundamentals of paid search, such as how to structure PPC accounts, which bid management tools to use. Learn about universal search and how local maps, videos and images are affecting SERPs and what it means for your business.

Session Takeaways:

Understand where search marketing stands in the industry and the future
Learn how to structure paid search accounts on major engines
Understand how to optimize for universal search

Speakers:
	Andrew Beckman, CEO, Location3 Media
	Kevin Lee, CEO, Didit
	Christine Churchill, President, KeyRelevance
	Marty Weintraub, President & Founder, aimClear
	Chrissy Towle, Google

Thursday, October 14

9:30 AM - 11:30 AM

Part II: Fundamentals of Website Architecture, Analytics and Social Media
Learn best practices for SEO-friendly site structure and design, including content, layout and site optimization basics. Learn how to properly implement analytics to track click stream metrics, view results from different traffic sources, create funnels for sales/leads and more. Additionally, learn the fundamentals for social media: which networks to use, how to integrate efforts across all channels and best practices for the major networks. Finally, you can ask SEO experts about link development practices during a roundtable discussion.

Session Takeaways:

Learn to evaluate and optimize for paid, organic and maps traffic
Learn how to engage and motivate your customers through social media
Frank advice from link development experts

Speakers:
	Andrew Beckman, CEO, Location3 Media
	Kevin Lee, CEO, Didit
	Marty Weintraub, President & Founder, aimClear
	Brent Csutoras, SVP of Viral Marketing, BlueGlass

12:45 PM - 2:00 PM

Part III: Advanced Search and Social Tactics
Learn how to integrate search and social to increase ranking and drive more traffic. Learn about online reputation management, real-time search and how to use Digg and StumbleUpon for link baiting. Understand ad targeting on Facebook and LinkedIn, and how to create apps and events to promote your business. Discover high-quality tools—multivariate testing programs, keyword building tools, social media tracking and more.

Session Takeaways:

Learn how to manage your brand across all social media networks
Understand ad targeting on Facebook and LinkedIn
Discover the best tools for testing, researching and tracking

Speakers:
	Brent Csutoras, SVP of Viral Marketing, BlueGlass
	Marty Weintraub, President & Founder, aimClear
	Christine Churchill, President, KeyRelevance