Come and sit in on one or several of 30+ roundtables in the exhibit hall and gain valuable insights and perspectives from direct marketing experts.
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Strategies to Generate Thousands of New Customers Using Insert Media
Russell Kern, Founder & President, The Kern Organization
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Bringing the Different Mobile Users to Life: A Mobile Marketing Segmentation to Build Better Relationships
Doug Rozen, Global Senior Vice President, Creative, Interactive, Media and Mobile, Carlson Marketing
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Come Together, Right Now, Over SEM: How to Unite PPC and SEO Campaigns
Andrew Beckman, CEO, Location3 Media
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Driving Customer Engagement with Social Media Data
Michael Hsu, Head of Marketing, Rapleaf
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Measuring Multichannel Dependencies When Everyone is Researching Online
Chris Peterson, President & Managing Partner, R2C Group
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How Consumer’s “Netspectations” Must Change Our Marketing Models
Susan Goodman, CEO, Goodman&Company
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Tracking Brand Sentiment for Social Media: Impact and Defense
Rajiv Parikh, CEO, Position²
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Layering Social Media into the Direct Marketing Mix
David Greenbaum, Director of Digital Strategy, Euro RSCG Chicago
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Digital Marketing That Learns and Optimizes: Multi-variable Ads and Landing Pages Case Study
Jason Russo, Vice President, Account Services, One to One Interactive
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Census 2010: What It Means for America’s Marketers
David Miller, Senior Vice President of Measurement Sciences, Nielsen Claritas, The Nielsen Company
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Improving your Marketing ROI - The three steps to guaranteed improvement
David Selwood, Senior Vice President, Analytics, Javelin Marketing Group
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Credit Crunch! How to Acquire and Grow Customers in the New Era of Tight Credit
Peter Blau, Founder and Co-Managing Director, Customer Growth
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Incorporating Personalization Into a Service Environment
Kristin Guthrie, Director, Sales & Marketing – Customer Service, Cessna Aircraft Company
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Divide and Conquer: Using 1:1 Email Techniques to Increase Loyalty
Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
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The First Screen Revolution: Executing a Mobile CRM Strategy
Howard Hunt, Vice President, New BusinessThe Hyperfactory
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What the Census Means to Marketing: Now and for the Next 10 Years
Peg North, Business Development Manager, Ethnic Technologies
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The Social Media Reckoning: Strategies for Driving Tangible Results
Tracey Kirby, Sr Director, Product Management, Equifax, Inc.
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How to Use Valuable Promotional History to Drive 38% Improvement in Response from the 50+ Market
Trish Mathe, Director of Database Marketing, Life Line Screening
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The Tweet Sound of Success: Leveraging Social Networks for Recruiting
Jerry Bernhart, Principal, Bernhart Associates Executive Search LLC
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Monetizing the Value of Your Marketing Investment: A Practical Approach
Zachary Rodman, Associate Director, RTC Relationship Marketing
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Socially Enabling Your Organization: Amplifying the Value of Current Products, Programs and Services Through Social Media
Suzanne Carawan, VP, Marketing & Strategy, theport.com
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Lead Generation: Why Email Quality Matters!
Austin Bliss, President, FreshAddress, Inc.
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A Marketers Guide to Email Deliverability: What Are the Key Challenges in Email Delivery and What Can You Do to Improve Your Success?
Dennis Dayman, Chief Privacy Officer, Eloqua
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New Innovations in Subscription Marketing
Ray Butkus, Chief Executive Officer, ARGI
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Direct Mail: What Makes Your Piece Trash or Treasure
Eric Garcia, Vice President of New Business Development, Think Ink Marketing
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The Next Dimension in Consumer Experience: Direct Live Communications
Harvey Kraft, Customer Engagement Architect, iCEsol (Interactive Customer Engagement Solutions)
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Effective Lead Nurturing: the Key to Doubling Conversion Rates
Rod Lehman, Senior Director of America's Marketing, HP Software
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Explaining Language Preference Among Foreign-Born Latinos: Toward a Conceptual Theory
Jake Beniflah, Regional Account Director, Alma DDB
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Cross Media Campaigns: Blending Print and Interactive Programs
Darrin Wilen, President, Wilen Media
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DiscMail Direct: Digital Advertising Delivered to the Mailbox
Guy Finley, Director, DiscMail Direct Coalition
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Data-Driven Strategies That Increase Multi-Channel Profits
Dan Parzych, SVP Data Solutions and Services, Alliant
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In Today’s DVR Environment, What Gets a Commercial Noticed?
Greg DePalma, Vice President, Audience Measurement, TiVo
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Postal Logistics and Commingling
Stephen Rhodes, Account Executive, Japs-Olson Company
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Harnessing Non-Traditional Online Marketing Tools to Generate Brand Awareness and Leads
Josh Glantz, VP and General Manager, Publishers Clearing House Online
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Marketing to Customers in the Age of the Real-Time Web
Will Price, CEO, Widgetbox
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Email and Online Marketing Optimization in 2011 & Beyond
Lyris
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It’s about involving youth directly: how to continuously adapt to the changing needs of the elusive ‘youth demographic’.
Brian Wong, Founder & CEO, Kiip
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Session Tracks
