Retention & Loyalty
Wednesday, October 13
Part I- 1:45pm-4:00pm
Thursday, October 14
Part II- 9:30am-11:30am
Part III- 12:45pm-2:00pm
Speakers:
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John Bartold, Vice President Loyalty Solutions, Epsilon |
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Dan Ribolzi, Consultant, LoyaltyOne Consulting |
Part I : Learning about Loyalty
Before embarking on a customer relationship journey, it’s important to learn the basics. This session explores the origins of loyalty marketing and will look at real-life case studies showing loyalty strategies in action. There exists no one-size-fits-all approach each business has different goals and variables that affect the tactics and design of a customer relationship strategy.
Part II: Building Loyalty and Retention Strategies to Boost Sales and Profits
Like any other initiative, planning and preparation are paramount to customer loyalty success. Skimp on preparation and the final product suffers, or worse. This session will guide you through market analysis, defining objectives, determining measurement strategies, and setting goals. Work from real-world case studies to create the framework for successful program development.
Part III: Execution and Analytics
Now that you’ve mastered planning and preparation, it’s time to put the program to work. Discover the necessary steps for roll-out and implementation. Explore the metrics that will tell you, key stakeholders, and your C-Level executives that the program is delivering. Finally, discover what trends are on the horizon that need to be considered as your program grows and evolves.
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Session Tracks
